Salon M: Will "Deutschland AG" stick to its success story?

For a long time, Germany has relied on the image of its globally successful companies in an international context - a kind of borrowed charisma. However, the changed geopolitical and economic conditions that the strongly export-oriented German economy is currently facing are forcing it to take action.

At our recent Salon M in Munich, the focus was on precisely this topic: Will "Deutschland AG" stick to its success story or does it need to change its story? And what role does corporate communications play in this phase of change?

These and other exciting questions were discussed by Dr. Anne-Kathrin Bräu (Head of Public Relations and Spokesperson at Krones) and Axel Löber (Chief Communications Officer at Merck) under the moderation of our CEO and founder Markus Schindler.

The key messages of the evening:

Dr. Anne-Kathrin Bräu: "Germany must dare to do more and also trust itself to be able to do more. German companies with international operations do this every day in their communication."

Axel Löber: "Adaptability and speed of implementation are the keys to a strong German economy in global competition. And communication is called upon to carry this spirit into companies."